In terms of geography neuro-navigation systems market is segmented into North America, Europe, Asia Pacific, Middle East, Latin America, and Africa. North America is dominant in the neuro-navigation systems market, owing to increasing incidence of brain tumors as well as rising health awareness in the region. According to the American Cancer Society (ACS), brain and spinal cord tumors affects both adults and children in the U.S. The ACS suggests that approximately 23,880 malignant tumors for brain and spinal cord are expected to be diagnosed in the U.S. in 2018.
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On the other hand, Asia Pacific is expected to witness maximum traction in the neuro-navigation market, owing to market players launching their products in the Asian markets due to presence of huge potential user base. For instance, in October 2017, Pearl Technology introduced a CT HeadFix neuro-navigation system that offers a comfortable, integrated, fast, and hygienic positioning solution in Asia Pacific and European region post its approval from the U.S. FDA.
The market for the neuro-navigation systems is highly competitive with presence of various established players, which includes Medtronic plc, Stryker Corporation, Siemens Healthineers, Zimmer Biomet Holding Inc., Brainlab AG, B. Braun Melsungen AG, Scopis GmBH, Amplitude Surgical, and others. Key players are focusing towards introducing novel systems in the market to sustain their position. For instance, in April 2017, Medtronic Plc introduced StealthStation S8 model, a neuro-navigation system that enhanced workflows, efficiency, and provides comprehensive data integration assisting the neurosurgeons during brain surgery.
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